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SUMMIT TOWER

Challenge

The highest, ultimate point of achievement and the most profound degree of quality. 
Solon Pitarides Developments Ltd had an ambitious plan to build a new 10,000 m2 office building in a strategic location that would include luxury offices for wealthy businesses as well as two double-height penthouses. When complete, the 8-storey building would have iconic status, boasting views across the city.  

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Delivery

Project Naming
Brand Story
Logo Design
Brochure Design
 

Solution

We were tasked with creating a brand story that communicates the great vision behind this unbuilt tower. We gave the project the name of “Summit Tower” because we wanted to underpin its prestigious and – both literal and metaphorical – high status. The logo in the form of an 8 has been designed to illustrate the shape and the levels of the building, and while we wanted to promote the sense of exclusivity, a colour palette of black and white was introduced to the visual representation and the brochure.

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