St Elena Boutique Hotel is a chic blend of the old and new. Our branding focused on communicating the hotel’s twofold architectural identity while accentuating the luxury and quality of services offered.
The investors behind the St Elena Boutique hotel saw the opportunity to take two traditional townhouses and redevelop them into a luxurious and romantic 21-bedroom hotel that could serve as a getaway for both leisure travellers and business executives.
Design2Brand was commissioned to create a brand identity for people who want the elegance and function of a luxury hotel at affordable prices. So adding warmth and giving the old-time classic a contemporary undertone were the key elements in creating such identity. Gold, black and white, each one reflecting the rich ethos and modern style of the hotel, feature throughout the entire branding process - from the logo, photography, brochure and website design to all internal and external signage.